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Showing posts from 2014

Search Funnels for the Cayman Islands

When doing research using a Search Engine a user will search using multiple keyword searches, not just one.  The research starts with a broad range keyword and ends with a more long-tailed and defined key phrase. Example of a search funnel:  A woman looking for a bag. Research will start with:  "bags"  ---> "luxury bags" ---> "black luxury bags" ---> "black luxury bag louis vuitton"  ---> "black luxury bag louis vuitton 2012 model" The search funnel ends with "black luxury bag louis vuitton 2012 model"  and thats the conversion keyword. But that doesn't mean the other keywords in the funnel were useless.  On the contrary there are always opportunities along the search funnel. Search Funnels determine what keywords were used in finding a service or product; which keyword was first used and which keyword was ultimately used in converting that User into a Customer. Understanding the hierarchy of the keywor

We does not accept hourly SEO rates

I recently received an email about a prospective client inquiring about our SEO services.  They were recommended by other folks in the business community in Grand Cayman who knew of our services. I proceeded to explain what needed to be done and since they built their website using flash, I had to explain that we needed to re-do their entire website. She writes back informing me that she doesn't want to rebuild her new website but just wants SEO services. She particularly wanted me to put in her title tags and wanted to know how much I charged per hour. I didn't reply anymore because I've gotten a few of these emails in the past.  When I was new in this business, I would reply to every single email.  In order for me to explain why I needed to do things, I was writing novels.  I would waste entire days just replying to questions and trying to make prospective customers understand what i needed to be doing. For the record:  Easywebsites DOES NOT accept hourly rates for