Q. What is SEO?
A. SEO stands for search engine optimization. It is the process of ensuring that search engines "like" your website so much so that it returns search results that are advantageous for your company's bottom line. The objective of SEO is to increase your company's revenue by ensuring visibility across a broad range of keywords and keyword permutations.
Q. What is PPC?
A. PPC stands for Pay Per Click. It falls under marketing your website in the Search Engine's sponsored results for specific keywords. In Google, the PPC campaigns are hosted under Adwords - their revenue tool. In Bing, PPC campaigns are hosted under Microsoft Ad Center - their revenue stream. PPC enables a user to purchase specific keywords on a per click basis. Both Adwords and the MS Ad Center allow users to choose their spend and daily budget and will only pay out whenever a user clicks-through or in some cases, whenever an impression is made.
Q. What is SEM?
A. SEM stands for Search Engine Marketing - it is a combination of attracting users utilizing both SEO (Organic Listings) and PPC (Sponsored Listings). SEM is advantageous for very competitive industries.
Q. What should I prioritize, SEO or PPC?
A. If you had a limited budget, it would work well for your website to be Optimized properly than for it to be on Sponsored results. PPC is great for running instant promos but has no real long term effects for your website. SEO has long term effects on your ranking even after you have completed an SEO campaign. If your budget is not as limited, SEO and PPC in combination should serve you well.
Q. What is a SERP?
A. SERP stands for Search Engine Results Page. It is what google returns as results of your search inquiry. It is important for your website to always appear on the first page of the SERPs, this is the objective of SEO.
Q. Why are you an SEO Expert?
A. I am an SEO Expert because I have managed over 70 websites and all their bounce rates are below 35%. All the campaigns that I have personally handled are also on the first page of the SERPs for their keywords. All the PPC campaigns that I have managed have a CTR of over 5%.