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About

My name is Fevi Yu and I am the Search Director of WOWebsites.com, formerly Easywebsites.ky - a company of Cayman iPortals Ltd.  Thank you for visiting my blog. I have been involved in the Search Industry in the Cayman Islands for over 15 years and I currently manage all the Search Engine Optimization contracts as well as ensures Search Engine Friendly web development for Website design.  I also integrate usability and part of my job is to ensure ease of navigation and a thorough understanding of click-throughs.

This blog has evolved over the course of over a decade discussing important issues that relate to website design and development to search engine optimization under the umbrella of search engine marketing as it relates to the Cayman Islands.  Depending on the subject matter, it is important to note that not everything that was written at the time will hold true for the years to come.  Search engine algorithms change frequently and part of my responsibility is to ensure that we are on the cutting edge of Search Engine Optimization.

I an SEO Strategist, PPC and in combination, SEM (Search Engine Marketeer).  I have been blessed with a solid understanding of keyword research, backlinks, search engine friendly website design and development, content writing, website analysis and competitive analysis.

Notable SEO projects include taking over the Grandview Condos project a couple of years ago and making it the fastest website for Condos in the Cayman Islands.  It is also the first website for the keyword, "condos on seven mile beach"; "seven mile beach condos"; "grand cayman condos on seven mile beach"; and most keyword permutations for the competitive industry of "Condos" on Google.  It is visible on over 1500 keyword permutations all relating to its industry.  Our client, Max - the General Manager - was very happy with our work and provided an impromptu testimonial.




Popular posts from this blog

Cayman SEO: Update on Changing to neutral Top Level Domains (TLD)

Just a very quick update on TLD's that address the geo targeting tool that Google released, or is it unleashed.  One of our internal website www.cayman4rent.ky already had a page rank of 3 and was very visible for online searches for most rental keywords in the Cayman Islands and it its domain age was not even 1 year old.  When google inserted the fixed geo-targeting location on Web Master Tools it was a wake up call of sorts. I quickly read up on what this could possible mean to the .ky and realized very quickly that Google was going to remove the .ky from its US data centres.  I wrote a blog regarding TLDs back in February and you can read it here .  On that blog I showed the fact that www.cayman4rent.ky was showing up for major keywords such as "grand cayman rentals" in the Cayman Islands but it was not showing up for the same keyword in the United States.  I was crushed really because it mean that I would have to give it a neutral TLD such as a .com for it to thrive

Cayman SEO: TLD Wars: .KY vs. the .COM - which is better for my website?

A few years ago, a client asked me if it mattered whether the TLD (top level domain) of a website was a .com or a .ky for Search Engine Optimization and a couple of years ago, I answered 'No, it doesn't matter' because there were several factors that determined search results and not just the TLD.  Also it is important to note that Google's local search wasn't as strong as it is now.  The TLD informed Google where your site was located and that was a good thing. Things have changed though and because we are a tourism destination and because we need to attract users in the US before they come to the islands, my answer then is wrong now. Yes it matters depending on your target market's geographical location.  If your business is in the Cayman Islands and caters to users in the Cayman Islands ONLY then it still doesn't matter - use the .ky because its FREE and available to everyone on island.  But if your business objective is to attract customers before

Cayman SEO NEWS: Unethical SEO practices by NETCLUES!

I am a very passionate person when it comes to work and sure, most of the time I don't have time to moderate comments on my blog. Not that there is alot of them mind you, but because I know some people are trying to ride on the link popularity of my blog caymanseo.blogspot.com, which has a pagerank of 4/10 - and because I know how difficult breaks can be - I don't mind and sometimes approve them. What I do mind is when a competing company does it. So my blog is decidedly no. 1 for most if not all the keywords relating to SEO and/or Internet Marketing in the Cayman Islands. Of course it is - I have applied alot of what I know about optimization to my blog. So it really makes me so angry that a competing company would even dare post a link back to their blog hoping to ride on my coat-tails. You should have made a comment at the very least and maybe I would have let it pass but to blatantly put a link back... thats just plain LAZY. Its embarrasing really. I would hate