In the Cayman Islands, keywords tend to shift during holidays and is a prime example of why you should optimize your website for keyword trends. The shift is also prevalent in most parts of the world and is very important when targeting holiday traffic. Search Engine Marketing (both SEO and PPC) is important in understanding keyword trends and how it affects your bottom line.
Very important details: The keywords are from Google's Adword External Keyword Tool. When doing an online campaign is it important to cross reference your keywords using atleast 3 keyword tools. Other tools that are as relevant as Adwords are; Wordtracker and Keyword Discovery.
Without further adieu, here are the top 20 keywords for the month of November, 2009 - beside the keywords are monthly average searches of the past 12 months.
1. cayman 2,240,000
2. grand cayman 550,000
3. cayman islands 450,000
4. cayman island 165,000
5. cayman hotels 135,000
6. cayman islands hotels 60,500
7. grand cayman island 60,500
8. caymen 49,500
9. grand cayman islands 49,500
10. grand cayman travel 49,500
11. little cayman 49,500
12. grand cayman cayman islands 33,100
13. cayman brac 27,100
14. caymans 27,100
15. cayman airways 22, 200
16. cayman vacation 22,200
17. caymen islands 14, 800
18. grand cayman hotel 14, 800
19. grand cayman rental 14,800
20. grand caymen 14,800
If you look at the keywords for the same month last 2008 - you will notice that it is almost the same because they are trends. Everytime at the same time of the year - keyword trends play a very important aspect of Search Engine Marketing: both SEO and Pay Per Click Campaigns.
For enquiries please contact Fevi at 345-925-8188 or email fevi@easywebsites.ky
Thanks for reading and Happy Holidays!
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