Cayman SEO

In my previous post I had discussed Page Speed and all its advantages, particularly as it relates to Search Engine Optimization (SEO).  This time, I would like to show you an example of what exactly we have done.  I would to introduce  www.grandviewcondos.com - the most visible website in the Accommodations Industry in the Cayman Islands and now, probably one of the fastest if not the fastest.  I still have to test the page speed of every single website but for the most part, I have tested around 80% of the websites in the accommodations industry, particularly the direct competition of Grandview Condos.  The most visible website in the Seven Mile Beach Condos Industry  Grandview Condos is no. 1 for the keyword, "condos seven mile beach" which has global monthly searches of 880 according to Adwords Keyword Tool.  No. 1 for 'grand cayman condos seven mile beach' which has a total global monthly search of 390 It is also on the first page of all m...

A month back we at Easywebsites.ky started to implement source ordering in all the new web projects currently in the pipeline.  We decided to go in this direction because Google's search algorithm stressed on the importance of page speed over and over again.  It seemed as though Google was dropping hints and all we had to do was run with it. And we have. Matt Cutts, a Google Software Engineer who heads up the Webspam team, wrote about page speed last month.  Here is a LINK to his blog particularly to the page speed entry.  In his blog he has inserted quite a few links on the process of how and why Google implemented Page Speed.  It is a good read if you have the luxury of time and if this is something that interests you. In the Cayman Islands, it is a bit tedious to keep up with new algorithms and basically new trends in Search or Social Media for that matter mainly because as a small island in the middle of the Caribbean, we have our own nuances to worry a...

Search engines have long been marching toward their goal of being one-stop shop for all types of search results. Not surprisingly, Google has been leading this movement since 2007 with their introduction of Universal Search. Prior to this, Google’s search results pages (SERPs) only listed down text results from Web pages. Today, however, Google instantly displays search results in various formats, such as images, videos, blogs, updates and news. Universal Seach has been shaping how regular users search online for years, as well as how Internet marketers advertise online. While Google’s Universal Search has been extremely helpful for various purposes, it does have its weaknesses. Here are the advantages and disadvantages of Universal Search compared to the old Google search. Advantages of Universal Search Information in various formats – Instead of clicking separate buttons for images, videos and maps, users can now get all the results they want in different formats on the main home pa...

Google has always been the trailblazer when it comes to online search, and with its introduction of real time search, it has altered the search landscape once again. Businesses are now pressured to reassess their online presence and Internet users are pushed to engage in new search practices to keep up with this new fast-flowing stream of information. Real time search means looking through search results on search engines, which are litereally broadcast in real time. Twitter is one of the pioneers of real time search with its endless stream of Tweets published as a news item unfolds. People have been flocking to Twitter for a long time because they can broadcast what they see and hear immediately just by clicking the “update” button. Thus, microblogging sites such as Twitter are oftentimes more effective than Google and online news companies because they are able to deliver content (text, photos and links to videos) as an event happens in real time. Google had been quite slow to ride...

In the Cayman Islands, keywords tend to shift during holidays and is a prime example of why you should optimize your website for keyword trends. The shift is also prevalent in most parts of the world and is very important when targeting holiday traffic. Search Engine Marketing (both SEO and PPC) is important in understanding keyword trends and how it affects your bottom line. Very important details: The keywords are from Google's Adword External Keyword Tool. When doing an online campaign is it important to cross reference your keywords using atleast 3 keyword tools. Other tools that are as relevant as Adwords are; Wordtracker and Keyword Discovery. Without further adieu, here are the top 20 keywords for the month of November, 2009 - beside the keywords are monthly average searches of the past 12 months. 1. cayman 2,240,000 2. grand cayman 550,000 3. cayman islands 450,000 4. cayman island 165,000 5. cayman hotels 135,000 6. cayman islands hotels 60,500 7. grand cayman island ...

Published in Whats HOT! A Cayman Free Press Publication, December 2009 The Internet is the biggest market in the world and this Holiday Season, sales are projected to be at over 25 Billion Dollars. Being online allows your business to be open 24/7 and make money for you even while you sleep. Competition, however, is quite steep and you are not guaranteed that customers will find you amidst all the other websites. So how do you instantly increase your online exposure without breaking the bank? The answer: PPC or otherwise known as Pay Per Click. PPC is the advertising business model of Search Engines. Advertisers only pay their host when their ads are clicked-through. The biggest PPC providers are Google.com via Adwords and Yahoo.com as well as Bing.com via Microsoft AdCenter. All of them operate on a bid-based model, which means that advertisers bid on keywords or phrases relevant to their target market. PPC allows you to reach your target market instantly and directl...

The holidays are fast approaching in the Cayman Islands and I know for a fact that most people and business owners cannot wait, more so for this year, 2009 - because of the global recession that has hit many-a-business hard. For many tourism-based businesses, this is the time of the year that is the busiest because of the influx of tourists for the Christmas Holidays. Why then would you possibly need additional traffic to your website? Because 2009 is a 'special' year, now, more than ever is the appropriate time to take action on your website to ensure that it enables your business to take advantage of the 'gifts of the season'. This year, more than any other year before it, your customers are going to be looking for more value in every product or service that they buy. Here are a few reasons why you need to take a second look at your website to ensure that is is working for you in this holiday season: 1. Just because it is the holidays and we expect more tourists ...