(As published in Whats Hot March Issue) Imagine Google as a recruitment company and imagine your website as a candidate applying for a position – and in this case your website is actually applying for a position – a Search Engine Results Page (SERP) Position. A SERP Position is the way Google and all other Search Engines display search results. The difference of a first page result vs. a second page result is far and wide and businesses on the first page of their industry’s major keywords reap the benefit of 62% more traffic* than a second page position. In this metaphor, the end users are your Customers. It will be up to them to ‘hire’ your service/s or altogether ignore your application. There are many facets to this but that is another article and another issue of What’s HOT altogether. What three simple things can you do to improve your position on Google without heavily relying on your webmaster? This is probably the single most frequent question that my clients ask me and I