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Showing posts from May, 2011

Cayman SEO: Visibility is the Key for www.cayman4rent.com

There is only one property rental website in the Cayman Islands that shows up on the first page of over 800 search terms and no, it doesn't belong to any of the big real estate companies.  Sorry.  In as much a real estate companies have more experience renting property, we, as search engine experts simply have that edge in creating websites. The website was built because of the strong demand of online searches and simply no relevant website showing up for these searches, it was an opportunity that we saw, realized and ran with and now, we are proud, oh so proud to announce to the world that www.cayman4rent.com is the most visible property rental website (both long term and short term) in the country.  Yippeedoodee!  Thank you to users who have used it and to our partner's who have agreed to provide us with their listings.  In no particular order you will find listings of these progressive rental companies on www.cayman4rent.com: Long Term Property Rentals Rainbow Realty  T

Cayman SEO: Understanding and Embracing Social Media

We have had quite a few clients who have come in for Social Media Training and the biggest objective that I have heard is this, (paraphrasing) "I don't see how facebook or twitter can increase our sales."  The second biggest objective is this (paraphrasing) "I am not comfortable sharing my personal information online for all the world to see." I am going to answer both questions on this blog entry.  Please allow me some leg room in explaining how social media has changed the landscape in which we do business. How can Facebook or Twitter increase our Sales? In an impromptu training session I drew a chart, which I have inserted here: The broken line in the middle represents the changing time. Below the line is the old way customers found your business.  TV, Radio and Print were mediums we used for advertising and customers would either call us, fax us or email us to communicate their needs/requirements.  There are other facets to advertising your busines

Cayman SEO: Google, Bing and Facebook Maps

We just moved offices to Regency Court on West Bay Road and of course the first thing that you have to do when you move offices is ensure that all Google,  Bing and Facebook Maps are updated.   I realized somewhere in the process that not alot of people update their Google, Bing and Facebook Maps so I decided to blog about how to ensure your business address is on all maps. How to Insert your business on Google Maps Go to  http://maps.google.com/ Sign In or Sign up for Google On the search field type "Cayman Islands"  Move/drag the Map with your mouse or mouse pad until you get to the correct location of your office Click on "edit" which is located on the top right part of the map These editing tools will appear on the top of the map, click on "Add" and a field will appear asking if what type of location you are adding, choose your type of business and then red (red-ish) push-pin looking button will appear. Drag and drop that to your location. A m

Cayman SEO: Update on Changing to neutral Top Level Domains (TLD)

Just a very quick update on TLD's that address the geo targeting tool that Google released, or is it unleashed.  One of our internal website www.cayman4rent.ky already had a page rank of 3 and was very visible for online searches for most rental keywords in the Cayman Islands and it its domain age was not even 1 year old.  When google inserted the fixed geo-targeting location on Web Master Tools it was a wake up call of sorts. I quickly read up on what this could possible mean to the .ky and realized very quickly that Google was going to remove the .ky from its US data centres.  I wrote a blog regarding TLDs back in February and you can read it here .  On that blog I showed the fact that www.cayman4rent.ky was showing up for major keywords such as "grand cayman rentals" in the Cayman Islands but it was not showing up for the same keyword in the United States.  I was crushed really because it mean that I would have to give it a neutral TLD such as a .com for it to thrive

Cayman SEO: Keywords for the Month of May, 2011

The Google Panda/Farmer update has been quite tedious for a lot of media companies out there, including ours and we are still in the midst of figuring out how affiliate travel sites have been affected.  It is with caution that we have removed affiliate travel sites from our flagship websites such as www.destination.ky and we are going to delay the expedia affiliate for www.cayman.com.ky for the same reason.  More updates on the Google Panda algorithm as we continue to test the waters. Without further adieu, here is a list of keywords that are being searched for at this precise moment.  Please note, as always that this result is from Google Adwords Keyword tool and for a more precise keyword search you will need to use more than this but you can use this tool to source our your root keywords. 1. cayman 2. cayman island 3. grand cayman 4. cayman grand 5. cayman islands 6. island cayman 7. grand cayman islands 8. grand cayman cayman islands 9. cayman islands grand cayman 10.