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Showing posts from 2010

Cayman SEO: W3C Validation and its importance

We are very happy to announce that our Optimization Contracts in the Cayman Islands now includes the web standard of W3C Validation.  A prime example of one of our current clients is www.grandviewcondos.com - when you scroll to the bottom you will see these icons: When you click through to the W3C Validation the website has passed for both XHTML and CSS codes. Its actually one of a few websites in the Cayman Islands that have been validated.  Why is that important you may ask? I strongly believe that it is important because it is actually what you are paying for in a website.  The code. ie. If your web developer ever gets hit by a bus (knock on wood), who do you think will manage it next?  It will probably be another developer that someone else recommends.  It will be frustrating for the new developer if he or she takes over the website and discovers that the code was not written properly and cleanly.  Your new developer will have to rewrite the code and you will have to pay your n

Cayman SEO: Find real estate in the Cayman Islands FASTER!

Finding your dream house in the Cayman Islands has never been easier, or faster for that matter. We have almost completed the redevelopment of our client's website adding the page speed algorithm and ensuring that it is source-ordered.   The Cayman Islands Real Estate online industry is very competitive and having that faster edge could be all the difference for a User searching for their Vacation Home or Condo on Seven Mile Beach.  As I mentioned on a previous blog , a website's CTR or Click-Through-Rate has been proven to increase 16% more when you have a faster website.  Waiting online for a website to load is no longer an option for competitive industries online and we are proud to say that when you log on to our client's website, you won't have to wait or waste your time waiting. Update 7/12/10:   Cayman Luxury Property is now the FASTEST website in the entire Caribbean with a pagespeed of 99/100!

Cayman SEO: Making Faster Websites

In my previous post I had discussed Page Speed and all its advantages, particularly as it relates to Search Engine Optimization (SEO).  This time, I would like to show you an example of what exactly we have done.  I would to introduce  www.grandviewcondos.com - the most visible website in the Accommodations Industry in the Cayman Islands and now, probably one of the fastest if not the fastest.  I still have to test the page speed of every single website but for the most part, I have tested around 80% of the websites in the accommodations industry, particularly the direct competition of Grandview Condos.  The most visible website in the Seven Mile Beach Condos Industry  Grandview Condos is no. 1 for the keyword, "condos seven mile beach" which has global monthly searches of 880 according to Adwords Keyword Tool.  No. 1 for 'grand cayman condos seven mile beach' which has a total global monthly search of 390 It is also on the first page of all major and minor k

Cayman SEO: Page Speed increases Website Conversions

A month back we at Easywebsites.ky started to implement source ordering in all the new web projects currently in the pipeline.  We decided to go in this direction because Google's search algorithm stressed on the importance of page speed over and over again.  It seemed as though Google was dropping hints and all we had to do was run with it. And we have. Matt Cutts, a Google Software Engineer who heads up the Webspam team, wrote about page speed last month.  Here is a LINK to his blog particularly to the page speed entry.  In his blog he has inserted quite a few links on the process of how and why Google implemented Page Speed.  It is a good read if you have the luxury of time and if this is something that interests you. In the Cayman Islands, it is a bit tedious to keep up with new algorithms and basically new trends in Search or Social Media for that matter mainly because as a small island in the middle of the Caribbean, we have our own nuances to worry about.  But being in

Cayman SEO: Universal Search has arrived in the Cayman Islands

Search engines have long been marching toward their goal of being one-stop shop for all types of search results. Not surprisingly, Google has been leading this movement since 2007 with their introduction of Universal Search. Prior to this, Google’s search results pages (SERPs) only listed down text results from Web pages. Today, however, Google instantly displays search results in various formats, such as images, videos, blogs, updates and news. Universal Seach has been shaping how regular users search online for years, as well as how Internet marketers advertise online. While Google’s Universal Search has been extremely helpful for various purposes, it does have its weaknesses. Here are the advantages and disadvantages of Universal Search compared to the old Google search. Advantages of Universal Search Information in various formats – Instead of clicking separate buttons for images, videos and maps, users can now get all the results they want in different formats on the main home pa

Cayman SEO: How Social Media is Changing the Search Landscape

Google has always been the trailblazer when it comes to online search, and with its introduction of real time search, it has altered the search landscape once again. Businesses are now pressured to reassess their online presence and Internet users are pushed to engage in new search practices to keep up with this new fast-flowing stream of information. Real time search means looking through search results on search engines, which are litereally broadcast in real time. Twitter is one of the pioneers of real time search with its endless stream of Tweets published as a news item unfolds. People have been flocking to Twitter for a long time because they can broadcast what they see and hear immediately just by clicking the “update” button. Thus, microblogging sites such as Twitter are oftentimes more effective than Google and online news companies because they are able to deliver content (text, photos and links to videos) as an event happens in real time. Google had been quite slow to ride