SEO is a term that has evolved through the recent years of online marketing. It refers specifically to new-media or online marketing. SEO stands for Search Engine Optimization. It is the process of developing your website so that it becomes Search Engine Friendly. Of course there are many facets to doing this but before I get into any of them please note that the objective of SEO is to increase your website's position in the Search Engine Results Pages (SERPs) for relevant keyword searches. Why is it important? Easy - do you ever go online to search for something whether on Google, Yahoo, MSN or some other search engine? Well, you aren't the only person because every single individual with a computer and internet connection does the same thing. They search for what they need, want and are curious about. Since the internet is relatively a newer medium than TV, Print or Radio, it is more cost effective for a number of reasons. Of course cost is relative to the SEO company ...