March 28, 2010

Cayman SEO: Universal Search has arrived in the Cayman Islands

Search engines have long been marching toward their goal of being one-stop shop for all types of search results. Not surprisingly, Google has been leading this movement since 2007 with their introduction of Universal Search. Prior to this, Google’s search results pages (SERPs) only listed down text results from Web pages. Today, however, Google instantly displays search results in various formats, such as images, videos, blogs, updates and news.
Universal Seach has been shaping how regular users search online for years, as well as how Internet marketers advertise online. While Google’s Universal Search has been extremely helpful for various purposes, it does have its weaknesses. Here are the advantages and disadvantages of Universal Search compared to the old Google search.

Advantages of Universal Search
Information in various formats – Instead of clicking separate buttons for images, videos and maps, users can now get all the results they want in different formats on the main home page by clicking “Search Options.” All these results are arranged according to their relevancy and users have the option to further filter them according to the dates they were published.
One keyword for everything – Google users used to type in “pictures” or “videos” along with their main search terms on the search bar to get the results they want. With Universal Search, one click at the “Show Options” tab automatically generates lists according to their categories, including images, videos, blogs, updates and news. Thus, it is much easier for anyone to come up with the right results, no matter what his level of online search technique is.
More opportunities for SMM – Google reaching out to social networking sites like Twitter and Facebook means more opportunities for social media marketers to bring their products and services to their intended customers. Executing the right SMM strategies should get you to Google’s SERPs if users click on “Updates” on the “Show options” tab. The “Updates” tab shows links from social networking sites such as Twitter, Facebook, MySpace and FriendFeed.
More opportunities for SEO – All types of content are now usable tools for SEO, whether it’s blog, news, or microblogs. Since Google is pooling together all types of information and media, online advertisers and marketers have more tools at their disposal to sell products and services to their target customers. Think of Google as becoming a virtual marketplace for all commodities in the world.

Disadvantages of Universal Search
More risk of irrelevant results – While Google’s all-famous algorhythms are constantly improving, the vast number of search results in different formats can also sometimes yield more irrelevant results for the user. Thus, the user might have to learn more advanced Googling techniques to get the information he needs.
Switching to the older version is impossible – There’s simply no going back for Google users. They’ll have to learn to be savvy with Universal Search and learn how Tweeter, Facebook and other websites and functions work in order to use Google to its full potential. Simple webpage search is now permanently a thing of the past.
More pressure on businesses to improve SEO and SEM strategies – This is not really a disadvantage, but it is a challenge that many businesses may still be hesitant to take on – which will be a costly mistake. All types of media are now pooled together by Google, so all users subscribing to these media are in a virtual hub where they can easily be accessed by various businesses. Not taking advantage of this opportunity is committing business suicide and handing your competitors who have intensified their SEO and SEM efforts the automatic victory.

Google vows to further improve their Universal Search. Both regular users and Internet marketers should take note of such improvements regularly to accomplish what they wish to do more quickly and successfully. For more information on how your business can take advantage of Universal Search – please do not hesitate to contact us email fevi@easywebsites.ky or call +345-925-8188

March 2, 2010

Cayman SEO: How Social Media is Changing the Search Landscape

Google has always been the trailblazer when it comes to online search, and with its introduction of real time search, it has altered the search landscape once again. Businesses are now pressured to reassess their online presence and Internet users are pushed to engage in new search practices to keep up with this new fast-flowing stream of information.
Real time search means looking through search results on search engines, which are litereally broadcast in real time. Twitter is one of the pioneers of real time search with its endless stream of Tweets published as a news item unfolds. People have been flocking to Twitter for a long time because they can broadcast what they see and hear immediately just by clicking the “update” button. Thus, microblogging sites such as Twitter are oftentimes more effective than Google and online news companies because they are able to deliver content (text, photos and links to videos) as an event happens in real time. Google had been quite slow to ride the trend, and many Internet users found their stock links to be quite old and irrelevant when it comes to unfolding news. Now, Google aims to take the power back with its powerful new feature.

How Real Time Search Works 
With Google’s real time search feature, you no longer need to search through Tweets on Twitter and status updates on Facebook because every update you need can now be found on Google. For example, try typing in “Chile earthquake” on Google’s search bar and you will find a Feed Box in the middle of the results page displaying related blog posts, news articles, Facebook status updates and Tweets released in real time.
It's not only Twitter and Facebook that have been ahead of Google for quite a long while. Websites like CrowdEye, Tweetmeme, Topsy and Scoopler have been delivering real time search results from major information streams on the Internet while Google was stuck with its old indexes of links. These websites gather real time links from YouTube, Flickr, RSS feeds and Digg – something Google wasn't capable of in the past.

The Difference Between the Old Google and the New Google
If we compare all the stuff uploaded on the Web to the contents of our mind, then real time search results would be our consciousness while regular search results would be our memory. It used to be that Google and all other search engines just enabled us to rummage our memory for answers we need. While this helped a lot in researching general topics with multiple sources all over the Web, regular search results were almost blind to news unfolding in real time. Thus, when a celebrity dies for example, you used to get links to that celebrity's biography or famous films from Google, but no news about his very recent death. With real-time search, you can get the hottest news directly from Google, and not just from news establishments, but from different people Tweeting about it.

Unlike memory though, consciousness can be quite superfluous, taking in everything without considering relevance. This is also the danger with real time search on the part of people searching the Web for real time news. With Twitter for example, it's often the case that important news items are just tweeted by a few individuals while others are merely comments or even spam with hashtags. If search engines like Google archive all of this noise in the Web's consciousness, then people will just get insignificant links, ultimately turning people away from these search engines.

OneRiot, a real time search engine, has a solution to this problem that Google and other search engines are likely to emulate. OneRiot is currently developing a program called PulseRank, which factors in the freshness of information, the link authority of the source's webpage, the authority of the individual sharing the link, and the speed by which such information spreads throughout the Web. Through this filtered system of indexing real time information, search engines could provide users with more relevant real time links. Still, this system won't catch everything and it's still better to browse through real time Tweets on Twitter if you want everything fresh. Search engines must be able to provide users something to be more competitive.

Google knows the answer to this problem: providing users with real time search results not just from Twitter or a single real time microblogging or social networking site, but from ALL sites generating real time information. Jack Menzel, Google's product manager said that Google aims to capture all the streams of real time information from Twitter, Facebook, Digg, Youtube, Flickr and elsewhere. This is great news for users who want to have all pieces of real time information in their hands. Microblogging sites like Twitter also ultimately benefit from this because Google will drive more traffic to them. In fact, Twitter's stats surged the very moment Google launched its real time search.

In terms of SEO, businesses would have to focus more on Social Media Marketing (SMM) to keep up with this new trend in online search. Instead of just arranging websites to be more friendly to search engine spiders, businesses have to assert their presence on as many microblogging and social networking sites as possible. They have to be able to ride the wave of new information or else, people may likely ignore them altogether. They also have to unlock the real time search strategy used by Google and other search engines to know what SMM and SEO techniques to employ. Thus, old school SEO and SMM tricks just wouldn't work as effectively anymore.

As for Internet users, you have dozens of opportunities with the dawn of real time search. It is now possible to get what you want instantly without going through the trouble of visiting multiple websites. If information before traveled at breakneck speeds, information today travels in lightspeed. With the whole world connected in real time, everyone across the globe will be seeing, hearing, and knowing about different events all at the same time. They say it's a small world, and this is the smallest it has shrunk since the beginning of time.

March Keywords for the Cayman islands
Here are the top 25 keywords for the Cayman Islands

1.     Cayman
2.     Cayman grand
3.     Grand Cayman
4.     Cayman islands
5.     Islands Cayman
6.     Cayman island
7.     Cayman hotels
8.     Hotels grand Cayman
9.     Grand cayman island
10.  Little Cayman
11.  Grand cayman island
12.  Cayman islands hotels
13.  Cayman brac
14.  Grand cayman deals
15.  Grand cayman travel
16.  Caymans
17.  Grand cayman cayman islands
18.  The cayman islands
19.  Cayman vacation
20.  Cayman airways
21.  Georgetown Cayman
22.  Grand cayman hotel
23.  Grand cayman rental
24.  The grand Cayman
25.  Cayman diving