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EASY TIPS on Improving your Online Presence

How blogging can improve your online presence I have encouraged a lot of my clients in the Cayman Islands to start blogging. I have even gone through the motion of showing some of them how to blog, where to blog and why. I am providing a bullet point outline of the importance of blogging and am hoping that even the lazy reader will find this interesting if not empowering. Interesting NOTE: Blog is short for ‘Web logs’ Why YOU should blog If you have a business; YOU should blog because: -blogging is a formidable online marketing tool -the search engines easily index blogs because it is text heavy versus websites that are sometimes more graphically intensive -blogging is as easy as sending email, except in this case you are sending an email to many -blogs can easily be integrated into your website so even if you don’t want to pay to maintain your website, it is still getting new content from your blog -blogs enable your readers to connect with you on a more personal level -blogging ca

TOP Search Engine Keywords for the Cayman Islands, December 2008

December again and Merry Christmas to everyone who is reading this! This month's keywords are seeing an increase in vacation related keywords. Even though the world economy is suffering, people will still take vacations, it seems. Without further adieu, here are the top 20 keywords for the Cayman Islands this December 2008: 1. cayman islands 2. grand cayman 3. cayman islands guestbook 4. grand cayman island 5. porsche cayman 6. cayman 7. cayman airways 8. porsche cayman s 9. grand cayman islands 10. cayman island 11. cayman brac 12. cayman net news 13. cayman island map 14. cayman airlines 15. little cayman beach resort 16. cayman news 17. little cayman 18. cayman island vacation 19. car rental grand cayman 20. grand cayman tours Disclaimer: Again before finalizing your keyword target, it would be wise to use atleast 3 keyword tools. The above keywords are from wordtracker and these search results are coming from the US.

Cayman Islands Keywords: Trends and Effects, October 2008

I haven't been uploading the wordtracker keywords for the Cayman Islands of late because, like everyone else, I have been preoccupied by the recent Credit Crisis. I am trying to also find out how the economic affairs of the US will affect my industry, if at all. I still have my fingers crossed. As always, please remember: Do not just use one source when targeting your keywords. I specifically use wordtracker for my blog as it has no frills and simple enough for the average joe to understand. Not that i think anyone reading my blog is an idiot. Of course not - I am merely sticking to the KISS principle. Why make things complicated? Here are the list of top keywords for the Cayman Islands as October 4, 2008 (unedited version) 1. cayman islands 2. grand cayman 3. cayman 4. porsche cayman s 5. grand cayman island 6. cayman airways 7. grand cayman islands 8. cayman islands guestbook 9. crocs cayman 10. porche cayman 11. cayman brac 12. grand cayman shore diving 13. grand cayman hel

Keywords for the Cayman Islands, July 2008

The top keywords for the Cayman Islands are as follows: 1. grand cayman 2. cayman islands 3. cayman 4. grand cayman shore diving 5. grand cayman island 6. grand cayman islands 7. cayman airways 8. cayman brac 9. cayman island 10. grand cayman government 11. grand cayman hell 12. cayman airlines 13. cayman island map 14. cayman compass 15. ritz carlton grand cayman 16. westin grand cayman 17. little cayman 18. cayman island jobs 19. cayman island vacation 20. grand cayman hotels

Search Engine Friendly Web Development

Like most people, I have been searching online since search began. First on Yahoo then on Altavista and then finally on the Search Engine of all Search Engines, Google. I fell in love with Google because of its simplistic design and user interface that focused on one thing and one thing only – search. Google is a prime example of a well thought out website design: Focused on one service, simple enough for anyone and everyone to understand, effective in getting users to search on it and service-oriented in that search results are supplied within seconds. When creating /developing or even choosing a template for web design and specifically for commercial websites, it is imperative that you put yourself in your user’s shoes. Here are a few questions you might want to consider: • Will users be able to navigate seamlessly? (without thinking too much) • Will users find what they are looking for in less than 2 clicks from a given landing page? • Will users find relevant and timely infor

Why hire a local SEO Company?

I recently had a meeting with a senior manager for a recruitment company who had hired an SEO company based in the United States and although I have nothing against SEO companies based anywhere else. I do have a problem with the exorbitant amount of money they charge for an SEO campaign. If you are a company located in the Cayman Islands and would like to be optimized for your industry keywords, please do yourself and your company a favor and contact us first. Not only are our campaigns cheaper but they are much more effective because we are located in the Cayman Islands - we know your industry and more specifically your industry ONLINE even before you ask us about it. I am not saying that our services for an SEO campaign are cheap. I believe our rates are reasonable and because our service increases your bottom line, I am certain the costs involved are worth it. Then there is that added bonus of us being here in that we will be spending that money locally for office rent, equipment

Cayman Islands Top Keywords April 2008: Job Hunting in Grand Cayman

First let me begin this blog by going through the list of top keywords for the Cayman Islands... 1. cayman islands 2. grand cayman 3. grand cayman island 4. grand cayman islands 5. grand cayman hotels 6. grand cayman beach suites 7. marriage requirements in grand cayman 8. grand cayman weather 9. grand cayman tours 10.jobs in cayman islands 11.grand cayman jobs 13.hedge fund accountant cayman islands 14.jobs in grand cayman 15.cayman islands executive jobs It is interesting to note that the top keyword list is dominated by job related searches. It must be that time of the year when people are thinking twice about their current jobs and relocation options. The Job Industry in the Cayman Islands is interesting because the newspapers are littered with Job vacancies for the financial industry. I actually just finished browsing the Cayman Compass and saw vacancies for almost all the top financial companies like Maples Finance, RBC, Fidelity, UBS Global Asset Management, CIBC, Caledonian,

The fascinating world of SEARCH

Although this topic is not directly involving the Cayman Islands Online community. It is interesting for me, atleast on a professional level, to find out what people are searching for - on the general scheme of things. Most top valid searches are driven by events happening around us. Most of the top searches are because of the events happening either globally or locally - tv, print and probably radio, too are the vehicles that trigger the interest. Oh and let me not forget the top headlines in News Portals. At this very minute here are the top ten searches in Yahoo: 1. Pregnant Man - probably brought about by the Oprah Show 2. Brad Pitt Angelina Jolie - isn't she showing baby bumps? 3. American Idol - boooo Ramiele got voted off :( 4. Beyonce - this one, I dunno - maybe she was on the news today? 5. The Masters - of course, every other person is a golfer or knows one 6. Obama - yes, of course 7. WWe - Wrestling? Why? 8. Megan Fox - the girl from Transformers 9. Iran - ! 10. Hilla

Pagerank and its (un) Importance

When I first started this some years ago. I use to think that PR or pagerank was the do all and end all of SEO. The first thing I would look at when deciding to link to a website was PR. After years of trial and error, I have personally experience just how much and how little PR really means. Firstly, PR was named after some guy in google who created it. Larry Page. He decided to give websites a rank based on how many website are linking to it. Think of a incoming link to your website as a vote for your website. But again, its not that simple. These "votes" need to come from relevant and trusted sources. If a gardening website linked to a sports supply shop - even if both websites already have high position in the SERPs. It would not be counted. You have to be smart with your links. I read on a blog some time back about job openings for Link Ninjas. I think that is a cool way of calling the job. Think of all the ohhs and ahhs when introducing yourself in a bar.

PPC vs SEO

I was in the middle of engaging in a PPC campaign when I had to jump into a conference call about SEO. Now, even though it might seem easy to switch hats, I found myself fumbling. PPC and SEO are synonymous to SEM and are like brother and sister. Most companies who know enough about the power of the Internet, engage in both programs. But still, they are as different as well, brother is to sister. PPC or Pay-Per-Click is the when you pay the Search Engines a certain amount for every click that your website receives in the sponsored results. Of course its a little more technical than that - choosing the proper keywords, creating proper landing pages, bid management, stat tracking. If you are a newbie, I suggest you read up . SEO or Seach Engine Optimization is when you develop your website to appear in the natural results of your industry keywords. Again this has many dimension to it and if you are a newbie, please go here . What I like about PPC is that I worry more about convers

What is SEO and why is it important?

SEO is a term that has evolved through the recent years of online marketing. It refers specifically to new-media or online marketing. SEO stands for Search Engine Optimization. It is the process of developing your website so that it becomes Search Engine Friendly. Of course there are many facets to doing this but before I get into any of them please note that the objective of SEO is to increase your website's position in the Search Engine Results Pages (SERPs) for relevant keyword searches. Why is it important? Easy - do you ever go online to search for something whether on Google, Yahoo, MSN or some other search engine? Well, you aren't the only person because every single individual with a computer and internet connection does the same thing. They search for what they need, want and are curious about. Since the internet is relatively a newer medium than TV, Print or Radio, it is more cost effective for a number of reasons. Of course cost is relative to the SEO company

Increasing Online HITS through extensive Keyword Research

On the title line, I mentioned HITS instead of conversions and there is a reason for that. I'm not altogether certain that conversions will increase just because the number of HITS for any given website increases. Definitions: SEO - Search€ Engine Optimization SEM - Search Engine Marketing SERP - Search Engine Results Page HITS - number of times your webpage is clicked Conversion - depends on the type of industry. For ecommerce this would be the number of time you sell something and users enter their credit card numbers. For industries other than ecommerce, this could (but not necessarily) be the number of times users request for more information. Its always good to define conversions. SEO is an interesting aspect of SEM because alot of it has no real information. The search algorithms haven't exactly been revealed to anyone in particular and most of the available information are experienced when you create your online marketing strategy and begin implementing through tri

SEO for the Real Estate Industry in the Cayman Islands

For about 4 months now I have been working on a website for our client in the Real Estate industry in the Cayman Islands. The top keyword for that industry is, "cayman islands real estate" - they now appear on the second page of Google SERPs after only 4 months and I haven't done any extensive linking yet. When I signed up for the webmaster tools on google, I was pleasantly surprised that they were also getting alot of traffic from the keyword, "luxury property". I was surprised because I was not targeting that keyword. Nor did I anticipate the additional traffic source. But it was all good. The only time, "luxury property" is mentioned in their site is on the domain name and title already they are no. 5 of that keyword. Note: Most SEO Specialists say that domain name is not important, well, after this experience, I have to say that it does count for something. Having a similar domain name and title name for a keyword does help in achieving ran

Top Keyword Searches for the Cayman Islands

We can never really tell what people are exactly looking for in the Search Engines... lucky for us there are tools for these search terms called keywords. Here is a summary of the top keywords - per industry. For additional information or complete list of keywords all relating to the Cayman Islands - please request for it and contact us at GoCayman.ky - Tel. 345-943-4400 or 345-925-8188 Only wordtracker was used in these results and that should be taken into consideration. It is always better to cross reference your searches using multiple keyword searches. These results just give us a sampling... Top 10 Keywords for the root word, "cayman" as of January 20, 2008 1. cayman islands 2. grand cayman 3. grand cayman island 4. cayman 5. cayman island 6. grand cayman islands 7. cayman airways 8. grand cayman diving 9. grand cayman golf 10. grand cayman snorkeling Total number of searches for these top ten keywords: 2,316/day Top Ten Keywords from rootwords all pertaining to the

Website Search Engine Friendly Basics

I had a three meetings today and all of them were to discuss 3 websites that were not performing and even not showing up for their company names. I don't know how many times I have said just how much more difficult it is to inherit a website than to create one from the bottom up. And yet clients expect to pay less for services rendered for Website RE-development. When creating a website for business purposes it would be wise to ask your webmaster if you can insert these very important parameters into EACH page of your website: 1. Page Title: If you have to do ONE thing right, it would be your page title. The page title is whats located on the very top of your browser. Keep your title to 65 characters. Ensure that the keyword or phrase that you are targeting fits nicely in the page title without making it unreadable. 2. Meta description tags: Have you ever wondered about where the displayed text right under your website address comes from? Hello? This is actually the text t