So I've been in the Internet Marketing / Search Engine Optimization Industry for well over 10 years now and the landscape has changed so much. In the beginning all website developers had to do was punch in a few keywords, put in proper titles, ask other websites to link back and essentially that was it. You would be able to rank just by doing those 3 things. Now, SEO no longer Childs play. Google changed and updated its technology and recently launched RankBrain . RankBrain, like its name sake, is the AI (artificial intelligence) behind the ranking mechanism of Google. Its machine learning so its actually teaching itself instead of following a command prompt created by humans. Thats pretty far out. Please note though that RankBrain is not an Algorithm. It is instead a "sorting hat" designed to scan the billions of websites and rank them according to the algorithm requirements. Essentially RankBrain works as part of the algorithm. Google has confirmed that RankB