On the title line, I mentioned HITS instead of conversions and there is a reason for that. I'm not altogether certain that conversions will increase just because the number of HITS for any given website increases. Definitions: SEO - Search€ Engine Optimization SEM - Search Engine Marketing SERP - Search Engine Results Page HITS - number of times your webpage is clicked Conversion - depends on the type of industry. For ecommerce this would be the number of time you sell something and users enter their credit card numbers. For industries other than ecommerce, this could (but not necessarily) be the number of times users request for more information. Its always good to define conversions. SEO is an interesting aspect of SEM because alot of it has no real information. The search algorithms haven't exactly been revealed to anyone in particular and most of the available information are experienced when you create your online marketing strategy and begin implementing through tri...