As a local business operating in the Cayman Islands, there are crucial aspects you must understand about your online presence. Drawing from my experience as an SEO professional with nearly 15 years of expertise, here are some valuable recommendations: Identify Your Online Competitors: It's essential to be aware of who your online competitors are. Your offline competitors may not necessarily be your online rivals, although there's a significant likelihood that they could be. It's worth noting that newer businesses tend to embrace online visibility and search engine optimization more rapidly than established businesses that have traditionally relied on cruise ship tourism for many years. So, how do you go about discovering your online competitors? The key is to understand what keywords are relevant to your business. Keywords are the terms and phrases that potential customers use when searching for your products or services. For instance, if your business operates in the tour