In the early days of the Internet – social networking websites such as Geocities (1994) and Tripod (1995) focused on bringing people together to interact and share personal information. Some sites went a little further by having its users link to each other via email – ie. Classmates.com (1995) and sixdegrees.com (1997). But most of these sites simply weren’t profitable and eventually shut down. It wasn’t until the years between 2002 and 2004 that three sites emerged and caused online social networking to become part of mainstream users globally. These three sites were Friendster.com, myspace.com and bebo.com. In 2006 Facebook.com opened to communities outside US Colleges and became the largest growing site in the world. Social networking then flourished and became a component of business internet strategy - various social networking sites have sprung up to cater to every demographic. It is estimated that there are over 200 social networking sites using existing and emerging...