Published in Whats HOT! A Cayman Free Press Publication, December 2009 The Internet is the biggest market in the world and this Holiday Season, sales are projected to be at over 25 Billion Dollars. Being online allows your business to be open 24/7 and make money for you even while you sleep. Competition, however, is quite steep and you are not guaranteed that customers will find you amidst all the other websites. So how do you instantly increase your online exposure without breaking the bank? The answer: PPC or otherwise known as Pay Per Click. PPC is the advertising business model of Search Engines. Advertisers only pay their host when their ads are clicked-through. The biggest PPC providers are Google.com via Adwords and Yahoo.com as well as Bing.com via Microsoft AdCenter. All of them operate on a bid-based model, which means that advertisers bid on keywords or phrases relevant to their target market. PPC allows you to reach your target market instantly and directl...