Write content for Search Engines and Users For the past few years I have been going on and on about writing new content as regularly as possible. I have seen quite a few of our clients do so diligently and I appreciate that but there is one thing that is starting to become clear: writing content that is valuable to both Search Engine and Users is paramount if you want to maintain your Search Engine position and perhaps even to increase your online visibility. Below here are my suggestions when writing your next blog. Your objective everytime you write a new blog should be: will Users like and/or share this information? Content that is Valuable to Search Engines Google, Bing and all the other search engines have spiders / crawlers / bots that frequently index your website. The more often your website has new content is a signal that you are frequently updating your website with new information and this is an important signal to them. A few y...