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Top Keywords for the Cayman Islands 2023

As a local business operating in the Cayman Islands, there are crucial aspects you must understand about your online presence. Drawing from my experience as an SEO professional with nearly 15 years of expertise, here are some valuable recommendations: Identify Your Online Competitors: It's essential to be aware of who your online competitors are. Your offline competitors may not necessarily be your online rivals, although there's a significant likelihood that they could be. It's worth noting that newer businesses tend to embrace online visibility and search engine optimization more rapidly than established businesses that have traditionally relied on cruise ship tourism for many years. So, how do you go about discovering your online competitors? The key is to understand what keywords are relevant to your business. Keywords are the terms and phrases that potential customers use when searching for your products or services. For instance, if your business operates in the tour...
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Top Keywords for the Cayman Islands 2017

Happy New Year Everyone!   Below are a list of keywords that we have compiled based on Industries.  Our focus of course is on the Tourism-related Industry.  If you would like to have your keywords, please don't hesitate to get in touch. Scuba Diving Industry Keywords, January 2017  The below keywords are ave searches per month based on 2016 monthly statistics grand cayman scuba diving, 210 cayman islands diving, 140 cayman diving, 90 diving cayman islands, 90 scuba grand cayman, 90 grand cayman islands scuba diving, 90 scuba cayman islands, 90 diving in the cayman islands 90 scuba diving in the cayman islands, 90 scuba diving grand cayman, 85 diving grand cayman, 85 scuba diving in grand cayman, 85 diving in cayman, 85 scuba diving cayman islands, 85 diving in grand cayman, 85 cayman island diving, 85 scuba dive grand cayman 85 cayman islands scuba, 85 scuba diving in the cayman islands, 85 cayman scuba diving, 85 There is a total of 232 r...
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Write content that is valuable for Search Engines & Users

Write content for Search Engines and Users For the past few years I have been going on and on about writing new content as regularly as possible.  I have seen quite a few of our clients do so diligently and I appreciate that but there is one thing that is starting to become clear:  writing content that is valuable to both Search Engine and Users is paramount if you want to maintain your Search Engine position and perhaps even to increase your online visibility.  Below here are my suggestions when writing your next blog. Your objective everytime you write a new blog should be: will Users like and/or share this information? Content that is Valuable to Search Engines  Google, Bing and all the other search engines have spiders / crawlers / bots that frequently index your website.  The more often your website has new content is a signal that you are frequently updating your website with new information and this is an important signal to them.  A few y...
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Understanding the Ranking Algorithm of Google

So I've been in the Internet Marketing / Search Engine Optimization Industry for well over 10 years now and the landscape has changed so much.  In the beginning all website developers had to do was punch in a few keywords, put in proper titles, ask other websites to link back and essentially that was it.  You would be able to rank just by doing those 3 things.  Now, SEO no longer Childs play.  Google changed and updated its technology and recently launched RankBrain . RankBrain, like its name sake, is the AI (artificial intelligence) behind the ranking mechanism of Google. Its machine learning so its actually teaching itself instead of following a command prompt created by humans.  Thats pretty far out.  Please note though that RankBrain is not an Algorithm.  It is instead a "sorting hat" designed to scan the billions of websites and rank them according to the algorithm requirements.  Essentially RankBrain works as part of the algorithm.  G...
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Be Mobile-Friendly or Lose Rank and Traffic!

So if you haven't already heard, today is the launch of Google's Mobile Algorithm .  Everyone in the Search Engine Marketing Industry and News Industry are talking about it.  They are calling it MOBILEGEDDON, which to me doesn't seem like the perfect name for it because "Armaggeddon" means "the final battle between good and evil" -- essentially there is no clear winner yet. As opposed to this new Mobile Algorithm that Google is implementing today, which is a clear sign that Mobile is winning! Mobile-Friendly Testing Tool  How do you know your website needs this mobile algorithm?  Google has provided a tool called the Mobile-Friendly Test .    Go ahead and test your website.  And if you see something like Image 1 then you might want to check how many people access your website using their mobile phones. Image 1: Not Mobile-Friendly Message using Google's Testing Tool If you are in the Tourism industry, I am advising you to hurry up and...
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Search Funnels for the Cayman Islands

When doing research using a Search Engine a user will search using multiple keyword searches, not just one.  The research starts with a broad range keyword and ends with a more long-tailed and defined key phrase. Example of a search funnel:  A woman looking for a bag. Research will start with:  "bags"  ---> "luxury bags" ---> "black luxury bags" ---> "black luxury bag louis vuitton"  ---> "black luxury bag louis vuitton 2012 model" The search funnel ends with "black luxury bag louis vuitton 2012 model"  and thats the conversion keyword. But that doesn't mean the other keywords in the funnel were useless.  On the contrary there are always opportunities along the search funnel. Search Funnels determine what keywords were used in finding a service or product; which keyword was first used and which keyword was ultimately used in converting that User into a Customer. Understanding the hierarchy of the keywor...
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We does not accept hourly SEO rates

I recently received an email about a prospective client inquiring about our SEO services.  They were recommended by other folks in the business community in Grand Cayman who knew of our services. I proceeded to explain what needed to be done and since they built their website using flash, I had to explain that we needed to re-do their entire website. She writes back informing me that she doesn't want to rebuild her new website but just wants SEO services. She particularly wanted me to put in her title tags and wanted to know how much I charged per hour. I didn't reply anymore because I've gotten a few of these emails in the past.  When I was new in this business, I would reply to every single email.  In order for me to explain why I needed to do things, I was writing novels.  I would waste entire days just replying to questions and trying to make prospective customers understand what i needed to be doing. For the record:  Easywebsites DOES NOT accept hourl...
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