Cayman SEO

So I've been in the Internet Marketing / Search Engine Optimization Industry for well over 10 years now and the landscape has changed so much.  In the beginning all website developers had to do was punch in a few keywords, put in proper titles, ask other websites to link back and essentially that was it.  You would be able to rank just by doing those 3 things.  Now, SEO no longer Childs play.  Google changed and updated its technology and recently launched RankBrain . RankBrain, like its name sake, is the AI (artificial intelligence) behind the ranking mechanism of Google. Its machine learning so its actually teaching itself instead of following a command prompt created by humans.  Thats pretty far out.  Please note though that RankBrain is not an Algorithm.  It is instead a "sorting hat" designed to scan the billions of websites and rank them according to the algorithm requirements.  Essentially RankBrain works as part of the algorithm.  G...

So if you haven't already heard, today is the launch of Google's Mobile Algorithm .  Everyone in the Search Engine Marketing Industry and News Industry are talking about it.  They are calling it MOBILEGEDDON, which to me doesn't seem like the perfect name for it because "Armaggeddon" means "the final battle between good and evil" -- essentially there is no clear winner yet. As opposed to this new Mobile Algorithm that Google is implementing today, which is a clear sign that Mobile is winning! Mobile-Friendly Testing Tool  How do you know your website needs this mobile algorithm?  Google has provided a tool called the Mobile-Friendly Test .    Go ahead and test your website.  And if you see something like Image 1 then you might want to check how many people access your website using their mobile phones. Image 1: Not Mobile-Friendly Message using Google's Testing Tool If you are in the Tourism industry, I am advising you to hurry up and...