March 9, 2008

What is SEO and why is it important?

SEO is a term that has evolved through the recent years of online marketing. It refers specifically to new-media or online marketing. SEO stands for Search Engine Optimization. It is the process of developing your website so that it becomes Search Engine Friendly. Of course there are many facets to doing this but before I get into any of them please note that the objective of SEO is to increase your website's position in the Search Engine Results Pages (SERPs) for relevant keyword searches.

Why is it important? Easy - do you ever go online to search for something whether on Google, Yahoo, MSN or some other search engine? Well, you aren't the only person because every single individual with a computer and internet connection does the same thing. They search for what they need, want and are curious about.

Since the internet is relatively a newer medium than TV, Print or Radio, it is more cost effective for a number of reasons. Of course cost is relative to the SEO company and scope of service but generally that would be the case.

Why should you engage in SEO? Well, it depends... I think companies located in Cities should have some form of organic or even PPC campaign. Everyone in the city lives vicariously online and some form of presence would reaffirm your company's existence.

Being in the Cayman Islands is a different story. I will not recommend SEO for some business in the Cayman Islands and only because we are such a small island and everyone that lives here already knows what to do, where to go and what is happening at any given time of the day. But I strongly recommend SEO for the following industries:

1. Real Estate and property management
2. Tourism-Related (Scuba diving, accommodation, attractions, restaurants, hotels, activities, shopping, water sports, etc)
3. Banking and financial services

Everyday, receives an average of about 300 emails requesting for recommendations on the above industries and as much as we want to assist each and every inquiry, it is just impossible for us to get to all of them. We simply do not have the manpower or resources to do that. The reason for this is because we want to keep our costs down so that we can provide our services at a reasonable rate.

So, why should you engage in SEO? Well for one thing the internet is not a passing trend. The internet is here to stay and it has already changed the way we are living our lives. Instead of going shopping in stores, more and more people are shopping online. It doesnt end there.

You should engage in SEO because it is a proven method of increasing your bottom line. As more and more people are using the internet to find services, it is imperative that your website is visible to attract NEW customers. Aside from attracting new customers, having a great website that is user friendly is also a great way to maintain customer services quality and ensure that you are reaching your customer base with minimal expenses.

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