Cayman SEO

When I first started this some years ago. I use to think that PR or pagerank was the do all and end all of SEO. The first thing I would look at when deciding to link to a website was PR. After years of trial and error, I have personally experience just how much and how little PR really means. Firstly, PR was named after some guy in google who created it. Larry Page. He decided to give websites a rank based on how many website are linking to it. Think of a incoming link to your website as a vote for your website. But again, its not that simple. These "votes" need to come from relevant and trusted sources. If a gardening website linked to a sports supply shop - even if both websites already have high position in the SERPs. It would not be counted. You have to be smart with your links. I read on a blog some time back about job openings for Link Ninjas. I think that is a cool way of calling the job. Think of all the ohhs and ahhs when introducing yourself in a bar....

I was in the middle of engaging in a PPC campaign when I had to jump into a conference call about SEO. Now, even though it might seem easy to switch hats, I found myself fumbling. PPC and SEO are synonymous to SEM and are like brother and sister. Most companies who know enough about the power of the Internet, engage in both programs. But still, they are as different as well, brother is to sister. PPC or Pay-Per-Click is the when you pay the Search Engines a certain amount for every click that your website receives in the sponsored results. Of course its a little more technical than that - choosing the proper keywords, creating proper landing pages, bid management, stat tracking. If you are a newbie, I suggest you read up . SEO or Seach Engine Optimization is when you develop your website to appear in the natural results of your industry keywords. Again this has many dimension to it and if you are a newbie, please go here . What I like about PPC is that I worry more about convers...

SEO is a term that has evolved through the recent years of online marketing. It refers specifically to new-media or online marketing. SEO stands for Search Engine Optimization. It is the process of developing your website so that it becomes Search Engine Friendly. Of course there are many facets to doing this but before I get into any of them please note that the objective of SEO is to increase your website's position in the Search Engine Results Pages (SERPs) for relevant keyword searches. Why is it important? Easy - do you ever go online to search for something whether on Google, Yahoo, MSN or some other search engine? Well, you aren't the only person because every single individual with a computer and internet connection does the same thing. They search for what they need, want and are curious about. Since the internet is relatively a newer medium than TV, Print or Radio, it is more cost effective for a number of reasons. Of course cost is relative to the SEO company ...

On the title line, I mentioned HITS instead of conversions and there is a reason for that. I'm not altogether certain that conversions will increase just because the number of HITS for any given website increases. Definitions: SEO - Search€ Engine Optimization SEM - Search Engine Marketing SERP - Search Engine Results Page HITS - number of times your webpage is clicked Conversion - depends on the type of industry. For ecommerce this would be the number of time you sell something and users enter their credit card numbers. For industries other than ecommerce, this could (but not necessarily) be the number of times users request for more information. Its always good to define conversions. SEO is an interesting aspect of SEM because alot of it has no real information. The search algorithms haven't exactly been revealed to anyone in particular and most of the available information are experienced when you create your online marketing strategy and begin implementing through tri...

For about 4 months now I have been working on a website for our client in the Real Estate industry in the Cayman Islands. The top keyword for that industry is, "cayman islands real estate" - they now appear on the second page of Google SERPs after only 4 months and I haven't done any extensive linking yet. When I signed up for the webmaster tools on google, I was pleasantly surprised that they were also getting alot of traffic from the keyword, "luxury property". I was surprised because I was not targeting that keyword. Nor did I anticipate the additional traffic source. But it was all good. The only time, "luxury property" is mentioned in their site is on the domain name and title already they are no. 5 of that keyword. Note: Most SEO Specialists say that domain name is not important, well, after this experience, I have to say that it does count for something. Having a similar domain name and title name for a keyword does help in achieving ran...