Skip to main content

SEO for the Real Estate Industry in the Cayman Islands

For about 4 months now I have been working on a website for our client in the Real Estate industry in the Cayman Islands. The top keyword for that industry is, "cayman islands real estate" - they now appear on the second page of Google SERPs after only 4 months and I haven't done any extensive linking yet.

When I signed up for the webmaster tools on google, I was pleasantly surprised that they were also getting alot of traffic from the keyword, "luxury property". I was surprised because I was not targeting that keyword. Nor did I anticipate the additional traffic source. But it was all good. The only time, "luxury property" is mentioned in their site is on the domain name and title already they are no. 5 of that keyword.

Note: Most SEO Specialists say that domain name is not important, well, after this experience, I have to say that it does count for something. Having a similar domain name and title name for a keyword does help in achieving ranking for the SERPs. This project proves that.

Signing up for the Google Webmaster tools is about the best decision anyone can do - whether you are an expert or site owner. Knowing where your traffic is coming from, understanding your entry and exit pages, bounce rates and knowing how long they stay is imperative in SEO.

For me, SEO isn't just about increasing traffic - SEO should be part and partial of a holistic strategy that includes:

1. Ease of Site Navigation (user experience)
2. Understanding the online user's needs and being able to address it in the least possible amount of clicks
3. Should be part of a bigger marketing strategy that incorporates other mediums and marketing efforts
4. Defining strategies that work and don't work
5. Creating a website that has room to grow. Meaning your website should be able to accomodate the ever changing needs of your users without having to re-develop everything from scratch.
6. SEO as Sales Effectivity Optimization - who cares about all that traffic when your sales hasn't even increased. The two should go hand in hand.

I have tried to incorporate all these strategies in the real estate website that I am currrently optimizing but the best thing about this project (aside from the SERP the position) is how the owners of the website are working with us and supporting us in all our recommendations.

I am the lucky one.

Comments

Popular posts from this blog

Cayman SEO: Update on Changing to neutral Top Level Domains (TLD)

Just a very quick update on TLD's that address the geo targeting tool that Google released, or is it unleashed.  One of our internal website www.cayman4rent.ky already had a page rank of 3 and was very visible for online searches for most rental keywords in the Cayman Islands and it its domain age was not even 1 year old.  When google inserted the fixed geo-targeting location on Web Master Tools it was a wake up call of sorts. I quickly read up on what this could possible mean to the .ky and realized very quickly that Google was going to remove the .ky from its US data centres.  I wrote a blog regarding TLDs back in February and you can read it here .  On that blog I showed the fact that www.cayman4rent.ky was showing up for major keywords such as "grand cayman rentals" in the Cayman Islands but it was not showing up for the same keyword in the United States.  I was crushed really because it mean that I would have to give it a neutral TLD such as a .com for it...

Why we are a better Web design and Internet Marketing Company

Easy Websites is the name of our web design and internet marketing company and we have been in business for the last 4 years in the Cayman Islands. Not just Web Development After our first year of business, we started integrating search engine friendliness into the development process of the websites we created.  The results speak for themselves.  As soon as we launched a website with a fairly decent domain age, it would appear on the first page of their keyword. Click to Enlarge   A prime example is the Wharf's website.  When we took over this website, it was invisible on google for its major keywords and was only appearing for searches for "the Wharf Cayman" - within a month of launch it started on the bottom of the page and has now inched a mid level result on the first page.   This website now appears on the first page of both "cayman restaurant" and "cayman restaurants" - two keywords that net over 4,000 searches per month. It also appe...

Top Keyword Searches for the Cayman Islands

We can never really tell what people are exactly looking for in the Search Engines... lucky for us there are tools for these search terms called keywords. Here is a summary of the top keywords - per industry. For additional information or complete list of keywords all relating to the Cayman Islands - please request for it and contact us at GoCayman.ky - Tel. 345-943-4400 or 345-925-8188 Only wordtracker was used in these results and that should be taken into consideration. It is always better to cross reference your searches using multiple keyword searches. These results just give us a sampling... Top 10 Keywords for the root word, "cayman" as of January 20, 2008 1. cayman islands 2. grand cayman 3. grand cayman island 4. cayman 5. cayman island 6. grand cayman islands 7. cayman airways 8. grand cayman diving 9. grand cayman golf 10. grand cayman snorkeling Total number of searches for these top ten keywords: 2,316/day Top Ten Keywords from rootwords all pertaining to the...