In the Cayman Islands, keywords tend to shift during holidays and is a prime example of why you should optimize your website for keyword trends. The shift is also prevalent in most parts of the world and is very important when targeting holiday traffic. Search Engine Marketing (both SEO and PPC) is important in understanding keyword trends and how it affects your bottom line. Very important details: The keywords are from Google's Adword External Keyword Tool. When doing an online campaign is it important to cross reference your keywords using atleast 3 keyword tools. Other tools that are as relevant as Adwords are; Wordtracker and Keyword Discovery. Without further adieu, here are the top 20 keywords for the month of November, 2009 - beside the keywords are monthly average searches of the past 12 months. 1. cayman 2,240,000 2. grand cayman 550,000 3. cayman islands 450,000 4. cayman island 165,000 5. cayman hotels 135,000 6. cayman islands hotels 60,500 7. grand cayman island ...