Not just Web Development
After our first year of business, we started integrating search engine friendliness into the development process of the websites we created. The results speak for themselves. As soon as we launched a website with a fairly decent domain age, it would appear on the first page of their keyword.
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Not just SEO
Is it enough to be found online? No. We don't stop at Optimization. Your website needs to conform to the scrutiny of your online users. What is the point of being found online if your users are not using your website? Usability is a strict adherence to scientific data about how Users behave online. All our web design projects have been coursed through a usability guideline that enables each and every one to have a low bounce rate, a high click through rate and a high level of engagement. Here are the definitions of each:
Bounce Rate - when a user enters your a page within your website (usually the homepage) and then exits on the same page without clicking through to another page. A high bounce rate usually means that the page is not user friendly.
Click-through-Rate (CTR) - when a users enters a page within a website (usually the homepage) and then clicks through to another page. A high CTR usually means the web page is effective.
Level of Engagement - when a user clicks on a web page and either clicks to contact or reserve. An engagement is when a page element is enough to get the user to click on it.
Not just a Website
When web usability is integrated into the web development process you create not just a website but an online business tool that is going to help your business succeed. Your website should be able to answer all your users questions even if they are surfing your website at 11pm at night. In that way your website is able to bridge the gap between buying decisions.
For more information about our business and what we can do for you, please email us at firstname.lastname@example.org or call our office at 1-345-943-8188