Skip to main content

Cayman SEO: Update on Changing to neutral Top Level Domains (TLD)

Just a very quick update on TLD's that address the geo targeting tool that Google released, or is it unleashed.  One of our internal website www.cayman4rent.ky already had a page rank of 3 and was very visible for online searches for most rental keywords in the Cayman Islands and it its domain age was not even 1 year old.  When google inserted the fixed geo-targeting location on Web Master Tools it was a wake up call of sorts.

I quickly read up on what this could possible mean to the .ky and realized very quickly that Google was going to remove the .ky from its US data centres.  I wrote a blog regarding TLDs back in February and you can read it here.  On that blog I showed the fact that www.cayman4rent.ky was showing up for major keywords such as "grand cayman rentals" in the Cayman Islands but it was not showing up for the same keyword in the United States.  I was crushed really because it mean that I would have to give it a neutral TLD such as a .com for it to thrive in searches in the United States. But redirecting the .ky to a .com meant that I could potentially lose my existing 3/10 page rank!

Nevertheless I made the call to redirect www.cayman4rent.ky to www.cayman4rent.com and today, it is showing up in Searches all over the world such as the United States, Canada, UK, Australia for major and minor keywords relating to "rentals" and "for rent".  I was also jumping with joy on the morning that I discovered that Google had given www.cayman4rent.com sitelinks to the keyword "cayman for rent".

If you are in the United States and searched for "grand cayman rentals" which gets approximately 24,000 searches per month you will notice that our website, www.cayman4rent.com is on the first page of the search results.  The website now shows up for over 100,000 monthly searches everywhere in the world because of our decision to switch it to a neutral domain.  The sad news is that our page rank has not seeped through to the new domain but at this point, it doesn't matter nor is page rank as important as the trust rank the website has received from google.

Comments

Popular posts from this blog

Why we are a better Web design and Internet Marketing Company

Easy Websites is the name of our web design and internet marketing company and we have been in business for the last 4 years in the Cayman Islands. Not just Web Development After our first year of business, we started integrating search engine friendliness into the development process of the websites we created.  The results speak for themselves.  As soon as we launched a website with a fairly decent domain age, it would appear on the first page of their keyword. Click to Enlarge   A prime example is the Wharf's website.  When we took over this website, it was invisible on google for its major keywords and was only appearing for searches for "the Wharf Cayman" - within a month of launch it started on the bottom of the page and has now inched a mid level result on the first page.   This website now appears on the first page of both "cayman restaurant" and "cayman restaurants" - two keywords that net over 4,000 searches per month. It also appe...

Welcome the "King of Facebook"

Nick Pitman Joins Us For some time now, I have felt that it wasn't enough to just build websites.  I knew so much more had to be done in order to fill the large online void that everyone seems to be feeling with the advent of Social Media. My problem was/is that human cloning wasn't a viable option.  I just didn't have the time to go into Social Media myself and bridge that gap.  If I did that, I don't think I would be able to provide the same value to my clients in SEO and Web Design as I would be spreading myself too thinly. When Google and Bing both integrated social signals into the Search Algorithm,  I knew I could no longer wait.  It was no longer a 'perceived' void but one that was very real.  Social Media was here to stay and traditional marketing would be the next dinosaur. A few months ago, I was talking to a friend and was ranting about the amount of work that I had to do.  She recommended that I talk to Nick Pitman.  He was ...