Google has always been the trailblazer when it comes to online search, and with its introduction of real time search, it has altered the search landscape once again. Businesses are now pressured to reassess their online presence and Internet users are pushed to engage in new search practices to keep up with this new fast-flowing stream of information.
Real time search means looking through search results on search engines, which are litereally broadcast in real time. Twitter is one of the pioneers of real time search with its endless stream of Tweets published as a news item unfolds. People have been flocking to Twitter for a long time because they can broadcast what they see and hear immediately just by clicking the “update” button. Thus, microblogging sites such as Twitter are oftentimes more effective than Google and online news companies because they are able to deliver content (text, photos and links to videos) as an event happens in real time. Google had been quite slow to ride the trend, and many Internet users found their stock links to be quite old and irrelevant when it comes to unfolding news. Now, Google aims to take the power back with its powerful new feature.
How Real Time Search Works
With Google’s real time search feature, you no longer need to search through Tweets on Twitter and status updates on Facebook because every update you need can now be found on Google. For example, try typing in “Chile earthquake” on Google’s search bar and you will find a Feed Box in the middle of the results page displaying related blog posts, news articles, Facebook status updates and Tweets released in real time.
With Google’s real time search feature, you no longer need to search through Tweets on Twitter and status updates on Facebook because every update you need can now be found on Google. For example, try typing in “Chile earthquake” on Google’s search bar and you will find a Feed Box in the middle of the results page displaying related blog posts, news articles, Facebook status updates and Tweets released in real time.
It's not only Twitter and Facebook that have been ahead of Google for quite a long while. Websites like CrowdEye, Tweetmeme, Topsy and Scoopler have been delivering real time search results from major information streams on the Internet while Google was stuck with its old indexes of links. These websites gather real time links from YouTube, Flickr, RSS feeds and Digg – something Google wasn't capable of in the past.
The Difference Between the Old Google and the New Google
If we compare all the stuff uploaded on the Web to the contents of our mind, then real time search results would be our consciousness while regular search results would be our memory. It used to be that Google and all other search engines just enabled us to rummage our memory for answers we need. While this helped a lot in researching general topics with multiple sources all over the Web, regular search results were almost blind to news unfolding in real time. Thus, when a celebrity dies for example, you used to get links to that celebrity's biography or famous films from Google, but no news about his very recent death. With real-time search, you can get the hottest news directly from Google, and not just from news establishments, but from different people Tweeting about it.
Unlike memory though, consciousness can be quite superfluous, taking in everything without considering relevance. This is also the danger with real time search on the part of people searching the Web for real time news. With Twitter for example, it's often the case that important news items are just tweeted by a few individuals while others are merely comments or even spam with hashtags. If search engines like Google archive all of this noise in the Web's consciousness, then people will just get insignificant links, ultimately turning people away from these search engines.
OneRiot, a real time search engine, has a solution to this problem that Google and other search engines are likely to emulate. OneRiot is currently developing a program called PulseRank, which factors in the freshness of information, the link authority of the source's webpage, the authority of the individual sharing the link, and the speed by which such information spreads throughout the Web. Through this filtered system of indexing real time information, search engines could provide users with more relevant real time links. Still, this system won't catch everything and it's still better to browse through real time Tweets on Twitter if you want everything fresh. Search engines must be able to provide users something to be more competitive.
Google knows the answer to this problem: providing users with real time search results not just from Twitter or a single real time microblogging or social networking site, but from ALL sites generating real time information. Jack Menzel, Google's product manager said that Google aims to capture all the streams of real time information from Twitter, Facebook, Digg, Youtube, Flickr and elsewhere. This is great news for users who want to have all pieces of real time information in their hands. Microblogging sites like Twitter also ultimately benefit from this because Google will drive more traffic to them. In fact, Twitter's stats surged the very moment Google launched its real time search.
In terms of SEO, businesses would have to focus more on Social Media Marketing (SMM) to keep up with this new trend in online search. Instead of just arranging websites to be more friendly to search engine spiders, businesses have to assert their presence on as many microblogging and social networking sites as possible. They have to be able to ride the wave of new information or else, people may likely ignore them altogether. They also have to unlock the real time search strategy used by Google and other search engines to know what SMM and SEO techniques to employ. Thus, old school SEO and SMM tricks just wouldn't work as effectively anymore.
As for Internet users, you have dozens of opportunities with the dawn of real time search. It is now possible to get what you want instantly without going through the trouble of visiting multiple websites. If information before traveled at breakneck speeds, information today travels in lightspeed. With the whole world connected in real time, everyone across the globe will be seeing, hearing, and knowing about different events all at the same time. They say it's a small world, and this is the smallest it has shrunk since the beginning of time.
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great post!
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