Cayman SEO

At the end of the last week of January 2012, I was feeling a bit worn out.  I had arrived from Manila two weeks prior and honestly, I was exhausted.  While I was in Manila I had gotten sick first with the flu and then fever over the New Year Holiday.  I hadn't recuperated from that yet and then had to travel back to Grand Cayman.  As soon as I arrived here, obviously, I had a lot of work waiting for me and have been meeting our clients left, right and center since then.  Its been an exhausting two months to say the least. So when I received this email last friday, it made all the difference to me as a service provider.  This is one of the most meaningful testimonials I have received and it came at a time when I needed to know that what I was doing was worth it.  It is from our only client in Little Cayman, Brenda of Scooten! Scooters!  She writes...   Now that I am over the stress of figuring out the banner photo change...

I haven't really had the time to update my blog in over a month.  Up to now I can't even find the energy to write about anything because there are so many things that have happened.   Way too many.   A major thing thats happening right now is how Google has turned evil .  On that same link is another important facet of 'search' and that is breaking news accuracy.  Very interesting and it makes me glad that I am in the Cayman Island's search industry not in the news industry.  I agree, it does matter who breaks the news first.   The only problem with being first is the accuracy of the news. In the Search Industry, I have been very lucky in that I have the time and the 'tools' to practice on alot of theories of Search related Algorithms.  We manage over 100 websites now and yes, I admit, sometimes when I am testing a theory, I 'play' around with the websites but never at the expense of my client's ranking.  If their rank does get affected, I ...

A life in a day is a movie that was produced by the Scott brothers and Directed by Kevin Macdonald, an Oscar-winning director. Whats most interesting about it are the cast members - all video was submitted by Users from Youtube.  Everyone was instructed to submit a video of themselves on that particular day, 24th July, 2010 and over 80,000 people did.   Here is the 90 minute video... The movie is being promoted by Google on December 5, 2011 Screen Shot of Google promoting 'Life in a Day'  In as much as I think the movie had an appealing concept what strikes me most is that Google is promoting the youtube link on its homepage.  And as soon as you click on the link, the obvious redesign on youtube is apparent. Google is setting the stage for Google TV or the relaunch of it.  When Google first launched Google TV - the mistake it made was trying to copy its 'search' based algorithms that did not work for video ( Link to 10 Google Products that fail...

Freshness Upate (reminds me of Mentos) Mid November 2011, Google announced its most recent algorithm changes .  But my question is how does it affect websites in the Cayman Islands?  Well, here is a breakdown... The first change is in Cross-language information retrieval - we are not affected at all because we are an English speaking nation.  All our websites are already in english and do not need further translation.   The second change is in snippets.  (the description of your results page) This would affect your website because Google is now going to use relevant text on your content pages vs. using either your header or menu content.  The solution for this is to have relevant robust content on each page and not to focus on Menus or Headers as much. Less Emphasis on boilerplate anchors - This will probably affect your website if you have multiple links pointing to it using boilerplate anchors.  I just remove the boilerplate-like ancho...

As users, we have been very demanding of Google.  We have expected them to ensure that we find what we are looking for within split seconds of clicking on the search bar.  And for the most part, Google has delivered.  There are of course  big issues that have happened  and other issues that  continue to happen and thats only because no one company is perfect. If I didn't have a background in website development, I would probably be taking Google for granted.  If my professional career did not involve a deep understanding of all of Google's algorithms - I possibly wouldn't care about their history or their future.  I would probably be more excited about Voice Search  and the Apple iPhone 4s' Siri Personal Assistant . Here is a video that was recently released by Google on Youtube and it talks about their evolution.  Its a nice look back at what they have achieved and what they want to achieve in the future.  Its very inspirin...

As a Search Engine Optimization Expert for the Cayman Islands, it is important for me to know where web searches are coming from at any time of the year and this hasn't changed at all in the past couple of years, did you know that most of the searches for the major keywords for "Cayman Islands", "Cayman" and "Grand Cayman" originate from Jamaica? Here is a Screen shot from Google Insights:  Searches from 2004 for "Cayman Islands" are predominantly coming from the Cayman Islands The time range of these results are searches done from 2004 to the present time.  A far second are searches for the same keyword, "Cayman Islands" being done in Trinidad and Tobago and an even further third are searches being done in the United States.   There is some variance with the locations of the searches being done in the last 12 months but Jamaica is still predominantly where the searches are coming from, here are the rest of the countries searc...

I have been in the Search Engine Optimization business for the last 6 years in the Cayman Islands.   For the last 4 years I have been the Founder, General Manager, Accounts Person, Sales Person, Cleaning Person, Customer Service Person and every other person imaginable. From a staff of 1 person (myself), Easywebsites has grown into a company of 15 employees (11 full time employees).  I have also personally had to transition from being an employee to becoming a business owner.  I haven't fully transitioned yet and everyday I am learning something new.     One of the biggest challenges is becoming a Sales Person, selling Search Engine Optimization (SEO). It is a big challenge because unlike other products and services, SEO is not a one time service.  SEO Services are consultative in nature and it would be very difficult to teach anyone how to sell a service that took me over 5 years to completely understand.   Selling a service that requires a compre...