Skip to main content

Does the new Google Freshness Algorithm affect us in Cayman?

Freshness Upate (reminds me of Mentos)
Mid November 2011, Google announced its most recent algorithm changes.  But my question is how does it affect websites in the Cayman Islands?  Well, here is a breakdown...

  • The first change is in Cross-language information retrieval - we are not affected at all because we are an English speaking nation.  All our websites are already in english and do not need further translation.  
  • The second change is in snippets.  (the description of your results page) This would affect your website because Google is now going to use relevant text on your content pages vs. using either your header or menu content.  The solution for this is to have relevant robust content on each page and not to focus on Menus or Headers as much.
  • Less Emphasis on boilerplate anchors - This will probably affect your website if you have multiple links pointing to it using boilerplate anchors.  I just remove the boilerplate-like anchors on Easywebsites.ky as a result of this new update.  
  • As a result of Yandex's popularity in Europe (Russia to be specific) Google has stepped up in improving lengthy auto-complete predictions in Russian (also because Russian has very long words).  This practice is already the norm in English.  Cayman is not affected by this unless you are a user and your searches are lengthy.  
  • If you are an applications developer living in the Cayman Islands, then you are affected by this freshness update as now, Google will be providing rich snippets including costs, user reviews, etc. within returned results.  If you are not an applications developer but a User looking for applications, this change will benefit you tremendously.
  • The latest algorithm is also retiring a signal in image search.  Again,  unless you are a photographer who has done alot of image optimization (like me) you will not be affected by this update.  They have retired a signal related to images that has references from many online documents.
  • Fresher Content - this update was announced earlier in the month and affects 6 - 10 % of searches.  The freshness update on Caffeine enables more accurate and 'fresher' content to be indexed within minutes of getting launched live.  Since Search Engines rely on "old" data for trustworthiness, I think this freshness update is genius! 
  • "Official" pages are given more importance - same as before but on an even higher scale.  This change affects you if you work for Government or any other "Official" Website.  
  • Date restricted queries - More relevant results will now show up if you specify a date query.  Are we affected by this?  Only if you search for specific dates but locally, not so much.
  • Prediction fixes for how autocomplete handles queries that contain non-latin characters.  Again, we are not affected by this unless you search using Hebrew, Russian and Arabic.  
For the most part, the freshness update really is a rethink of how Google handles content.  I for one believe it is about time Google provides fresher and more relevant content.  As a professional working in the Search industry it is sometimes frustrating to have to weed out older content for what is new and relevant and because of this update, it will be easier for me to find content faster. 

How do you feel about this freshness update?  

Comments

Popular posts from this blog

Cayman SEO: Update on Changing to neutral Top Level Domains (TLD)

Just a very quick update on TLD's that address the geo targeting tool that Google released, or is it unleashed.  One of our internal website www.cayman4rent.ky already had a page rank of 3 and was very visible for online searches for most rental keywords in the Cayman Islands and it its domain age was not even 1 year old.  When google inserted the fixed geo-targeting location on Web Master Tools it was a wake up call of sorts. I quickly read up on what this could possible mean to the .ky and realized very quickly that Google was going to remove the .ky from its US data centres.  I wrote a blog regarding TLDs back in February and you can read it here .  On that blog I showed the fact that www.cayman4rent.ky was showing up for major keywords such as "grand cayman rentals" in the Cayman Islands but it was not showing up for the same keyword in the United States.  I was crushed really because it mean that I would have to give it a neutral TLD such as a .com for it...

EASY TIPS on Improving your Online Presence

How blogging can improve your online presence I have encouraged a lot of my clients in the Cayman Islands to start blogging. I have even gone through the motion of showing some of them how to blog, where to blog and why. I am providing a bullet point outline of the importance of blogging and am hoping that even the lazy reader will find this interesting if not empowering. Interesting NOTE: Blog is short for ‘Web logs’ Why YOU should blog If you have a business; YOU should blog because: -blogging is a formidable online marketing tool -the search engines easily index blogs because it is text heavy versus websites that are sometimes more graphically intensive -blogging is as easy as sending email, except in this case you are sending an email to many -blogs can easily be integrated into your website so even if you don’t want to pay to maintain your website, it is still getting new content from your blog -blogs enable your readers to connect with you on a more personal level -blogging ca...

Cayman SEO NEWS: Unethical SEO practices by NETCLUES!

I am a very passionate person when it comes to work and sure, most of the time I don't have time to moderate comments on my blog. Not that there is alot of them mind you, but because I know some people are trying to ride on the link popularity of my blog caymanseo.blogspot.com, which has a pagerank of 4/10 - and because I know how difficult breaks can be - I don't mind and sometimes approve them. What I do mind is when a competing company does it. So my blog is decidedly no. 1 for most if not all the keywords relating to SEO and/or Internet Marketing in the Cayman Islands. Of course it is - I have applied alot of what I know about optimization to my blog. So it really makes me so angry that a competing company would even dare post a link back to their blog hoping to ride on my coat-tails. You should have made a comment at the very least and maybe I would have let it pass but to blatantly put a link back... thats just plain LAZY. Its embarrasing really. I would hate ...