How blogging can improve your online presence I have encouraged a lot of my clients in the Cayman Islands to start blogging. I have even gone through the motion of showing some of them how to blog, where to blog and why. I am providing a bullet point outline of the importance of blogging and am hoping that even the lazy reader will find this interesting if not empowering. Interesting NOTE: Blog is short for ‘Web logs’ Why YOU should blog If you have a business; YOU should blog because: -blogging is a formidable online marketing tool -the search engines easily index blogs because it is text heavy versus websites that are sometimes more graphically intensive -blogging is as easy as sending email, except in this case you are sending an email to many -blogs can easily be integrated into your website so even if you don’t want to pay to maintain your website, it is still getting new content from your blog -blogs enable your readers to connect with you on a more personal level -blogging ca...